The art of SEO, ever adapting to new technologies and algorithms, has found yet another avenue of implementation with the advent of social media. Social bookmarking services, web 2.0 and other branches of social media are gaining popularity at an alarming rate – to the benefit of, and partly the result of – SEO.

Inbound links and link popularity is nothing new to SEO. SEO’s and internet marketers have been using this methodology for a long time. For those of you new to SEO, getting inbound, one way links from web sites with high ranking or trust can increase your pages ranking or trust. If these links have related anchor text and are surrounded by ‘relevant’ content, the link carries even more ‘weight’ for your site. Social media sites have become so popular that the larger ones have incidentally gained very high page rank, and as a result the links from those sites can be very beneficial for ranking purposes. Further, inbound links from ‘related content’ (as mentioned above) is even better – and again social bookmarking fits the bill. Social bookmarking services and sites organize the bookmarks in categories filled with related content. It’s no wonder that social bookmarking services and social bookmarking software have grown exponentially in 2007 and continue to grow. To learn more about social bookmarking, please read our social bookmarking article.

The Future of Seo in Bookmarking


Social bookmarking started out as great idea. It used to be that in order to find the best sites on the internet one had to scour through droves of useless content on the SERP’s, wasting time and energy. That’s when people started asking other surfers: “What’s the best website for [blank]?” Social bookmarking and social media in general has taken that question to new heights. With the incredible growth of SEO as a marketable service however, social bookmarking and other avenues of social media have a good chance of losing the very thing that made them popular: value. Soon social bookmark search results will show 50% ‘value’ results and 50% marketed results. It stands to reason that the major search engines may omit weighing links from the top bookmarking sites in the future. In addition, social media sites may implement their own fixes in order to keep PageRank. Either way, social bookmarking is, at present, an excellent tool for marketing your website (besides inbound links it also get exposure) and should not be dismissed as such or as a great way to find web sites with ‘value’.