A picture is worth a thousand words. This adage is especially true when it comes to logo design. People have an immediate psychological and emotional response when they view a logo. A good logo can be just the right push to get them to call and a bad one can be enough to scare them away. You want to make sure that you are sending the right message about your company with your logo. Here is a step by step look at some important factors to consider when designing a logo.

Learn What A Logo Is & What It Represents

Before you design a logo, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark - a logo reflects a business’s commercial brand via the use of shape, fonts, color, and / or images. A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create a logo that will do its job.

Know the Rules & Principles of Logo Design

Now that you know what a logo is supposed to do, and what it should represent you now must learn about what makes a great logo aka; the basic rules and principles of logo design.

• A logo must be describable
• A logo must be memorable
• A logo must be effective without color
• A logo must be scalable i.e. effective when just an inch in size

Logo and Design and Color Symbology / Meaning

The color of you logo alone will create an impression of your company So choose colors that will send the right message about your business. Here is some basic color symbology:

• Blue – Knowledge, Stability, Trust, Conservatism
• Green – Nature, Wealth, Growth, Go
• Red – Passion, Energy, Excitement
• Pink – Love, Femininity, Calm
• Orange – Fun, Energy, Warmth, Nature
• Yellow – Happiness, Laughter, Energy, Creativity
• Purple – Royalty, Wealth, Sophistication
• Brown – Dependability, Stability, Friendliness, Nature
• Black – Sophisticated, Sexy, Elegant, Mysterious

Since most logos are two colors, selecting two colors that represent your company’s message is a wise choice.

Logo Formats You Should Keep on Hand for Your Business

Vector eps (encapsulated post script) – You may not be able to view this logo on your computer without the proper software, but this is the most important type. It is used for professional print applications.

JPEG – This type is for in-house publications like Word documents that will not be professionally printed. It is also the image type used for web applications.

PNG or GIF - For vector graphics (Created in Adobe Illustrator or other similar programs), you should save your logo in PNG or GIF format. This is for illustration files.



You can get more information on Logo Designing and other web designing tools or if you want to make a logo for your business/organization, then feel free to contact us on 410-336-8413 or send us an Email on http://www.a2zdevelopers.com